How to Measure the Effectiveness of Your Videos Created with Templates

How Do You Measure the Effectiveness of Video Ads?

Running video ads is an essential in order to compete and find success in the current online landscape. While finding a helpful video template and creating a video ad is great, how do you measure the effectiveness of video ads? By measuring the effectiveness of videos, you can determine what works and what doesn’t work. Knowing what works, and what doesn’t work, is important for any marketing efforts, as it can help guide you to make informed decisions about your efforts moving forward. While there are certainly best practices to follow with every type of marketing, there is always a bit of trial and error to determine what will work best for your business and your specific audience.

At Movidmo we provide social media video ad templates for our users, making it a quick and easy process for them to get started with their video marketing campaigns. In this article, we will discuss how you can measure the success of your video ads created with our video templates.

Run Video Advertisements on Google & YouTube or Facebook & Instagram

One of the best ways to measure the effectiveness of your video template is by running an ad campaign on either Google and YouTube or Facebook and Instagram. By running an ad, you can use either Google Ads or the Meta Ads Manager to track the results of the ad. If you run multiple ads with multiple templates, try to keep the settings of the ads the same or similar, including the duration, the budget, the audience, and the target keywords. This will set a level playing field for the two templates and let you know which one performs better by tracking views, likes, clicks, engagement, or conversions.

By focusing on specific metrics, such as the number of views and the number of clicks, you can set a clear goal for your ads. After you have run enough ads, you will start to learn what types of videos are best perceived by your audience, giving you valuable insights for choosing video templates.

How Do Your Videos Perform on Social Media?

Not all marketing videos created with video advertisement templates need to be published as paid ad campaigns. You can also take advantage of powerful platforms like Facebook, Instagram, TikTok, Vimeo, and YouTube to upload your videos to. By optimizing your videos for SEO you can set yourself up for success to reach a broader audience in a free and organic way. By utilizing hashtags and keywords in video titles and descriptions, creating video playlists, and creating eye-catching thumbnail images you can make your videos stand out on social platforms and increase the likelihood of your videos being recommended in the algorithms.

So, how does this tie into what video ad templates you choose? Well, similarly to running paid ads, you can use multiple different templates to create the same or similar content, using the same keywords and hashtags. See which videos perform better on the different platforms by looking at the view count, likes, and the amount of comments. These numbers will allow you to measure the effectiveness of your video templates and determine which ones work best for your audiences. It’s important to keep in mind that different platforms are just that: different. What performs better on TikTok, which has a much younger audience, might not perform as well on Facebook, which has a much older audience.

How to Choose Templates for Video Advertisements

Now that you know how to measure the effectiveness of video templates for both paid ad and organic audiences, it’s important to understand how to optimally choose templates that will be effective. Here are a few things that we recommend for you to consider:

• Branding: Consistent branding is an important part of marketing, defining your brand with a specific color scheme and style. Make sure that the templates you choose match your branding style and that it allows for you to customize it to fit your branding look.
• Emotion: Make sure that the template is one that fits with the emotion of your message. For example, if you’re a florist, then Memorial Day for your business likely takes a serious tone with flowers bought for graves and lost loved ones. However, if you’re a clothing brand, Memorial Day likely looks exciting as the start of summer with new warm weather attire. Make sure you choose a Memorial Day video template appropriate for the emotion of your video advertisement and its message.
• Message: Some messages are longer than others. If your video ad is asking for donations, you might need peaceful music or no sound and space for lots of words to explain what your cause is and why it matters. If you are introducing a new product or service, you might want exciting or upbeat music and fewer words that get right to the point. Choose a template that allows you to clearly communicate your message.
• Dynamics: How dynamic do you need your ad to be? Some ads might have music or a voiceover and might have stock video footage playing. Other ads, however, might just need a few still images with text on them. These can be effective for different reasons based on different audiences, so it’s important to choose video ad templates that are as layered or as simple as you need.

Video advertisements are all unique, and so it’s important to choose a template that works for your specific marketing efforts. By choosing templates that fit your branding, portray your desired emotion, allow you to communicate your message, and that are as dynamic as your needs you will find success and should see positive results when measuring the effectiveness of your templates.

Start Using Effective Video Ad Templates

By measuring the effectiveness of using video templates, you can determine which types of templates resonate with your audience and work well for your business. One of the benefits of using Movidmo is that our template picker has a variety of different template themes and styles, allowing you to try different video ad templates that can play into your video marketing strategy. Templates are easy to access, simple to customize, and effective for marketing campaigns.

Message our team if you have questions for us! Simply click "Contact Us" at the top of our website in order to access our contact form and send our team a message directly. Someone from Movidmo will reply to your message as soon as possible.